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Seoul2U Story

A few years ago, I came across a video of a YouTuber discussing Charlotte Cho’s 10-step Korean skincare routine. If you don’t know Charlotte Cho, she is the founder of SOKOGLAM, one of the most famous online Korean beauty stores in the US at the moment. She is also the author of the book The Little Book of Skin Care: Korean Beauty Secrets for Healthy, Glowing Skin, which teaches readers all about Korean skincare tips and procedures. I was sceptical at first, wondering if it was really necessary to go to that extreme to take care of my skin. It was probably just a commercial tactic to get readers to buy her products.

Not long after, I almost forgot all about that. Then, one day, I found quite a few fine lines and a sunspot that appeared on my face. I have been living in Sydney for almost 16 years now, which has hot, dry summers, cool, dry winters, and a lot of sun almost all year round. There you go, the biggest enemies of our skin – sun and dryness. I needed to do something.

By coincidence, my husband started to go back and forth to Seoul for work. I asked him to get me a few skincare products to try out every time. I have also started to try out the 10-step skincare routine. I started to see so much difference in my skin!

Since then, I have been thinking about starting an online store to introduce Korean skincare to my fellow Australian friends and customers. I really hope this website can provide useful information and tips, and, most importantly, let the readers know that taking good care of their skin in the Korean way is fun, enjoyable, and achieves great results!


About Me

My name is Denise Chow, a China-born, Hong Kong and Sydney raised mother of two who loves cooking, reading, and everything about Korean beauty.

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